BRAND DESIGN

Brand identity and logo design: identity and video tell the same company

A company is recognised by how it looks and how it tells its story. Wannaboo is a video production company from Vicenza, Italy, and alongside video it offers brand design: logo, corporate identity, brand guidelines.

Identity and video come from the same team, so they tell the same company.

Anna Menti, Art Director at Wannaboo

Anna Menti, Art Director

Brand design at Wannaboo is led by Anna Menti: Art Director and Brand Designer with over 15 years of experience and a degree in Industrial Design from IUAV in Venice.

Anna also works on our videos, collaborating on storyboards and shoot direction. That is why logo and video speak the same language.

Logo and brand identity · 2025

Novocomms

Novocomms is a Birmingham company working in antennas and wireless connectivity. It asked us for a new logo, modern and faithful to its historic red.

Anna Menti designed the logo, the variants for its four related companies and the brand guidelines.

Novocomms logo on a light background
White Novocomms logo on a red gradient
The Novocomms parent logo and the Solutions, SmartAntenna, Space and Space & Defense variants
One parent brand and four variants, one for each company.
Novocomms palette: crimson red, black and a gradient to orange
The palette: crimson red, black and a gradient.
Novocomms typefaces: Poppins and Lato
The typefaces: Poppins for headings, Lato for text.

What we do

Company logo

A new mark or a redesign of the one you have, with its variants and files for print and digital.

Corporate identity

Business cards, letterhead, email signature, web banners: the same graphics on every material.

Brand guidelines

Logo, colours, typefaces, applications: clear rules, so that anyone using the brand uses it well.

Identity and video, the same story

The logo says who you are, the video tells it. See our corporate storytelling, corporate videos and Media House.

Carlotto Liquori
Carlotto Liquori Carlotto: la famiglia dei liquori
Marzotto Group
Marzotto Group
Reggiani
Reggiani A thread linking water, earth and sky

How we work

Four steps, from the first meeting to the final files.

01

Listening

We understand who you are and what the brand has to say.

02

Proposals

We show you several concepts: you choose one and we refine it together.

03

Variants

The logo adapts to formats, backgrounds and, if needed, to your other companies.

04

Guidelines and files

We deliver the brand guidelines and the files for print and digital.

Brand design FAQ

What is brand design?

It is the design of how a company looks: logo, colours, typefaces and materials. Together, these elements are the brand identity.

Can you redesign an existing logo?

Yes. For Novocomms we redesigned the logo from scratch, keeping the brand's historic red.

What are brand guidelines?

A document that explains how to use logo, colours, typefaces and applications, so that the brand stays the same on every material.

What is corporate identity?

The same graphics applied to all company materials: business cards, letterhead, email signature, banners.

Can I ask for brand design without a video?

Yes. It is a service in its own right, alongside video: for Novocomms the project was the logo and its guidelines.

How much does it cost?

It depends on what you need: proposals, variants, materials, guidelines. We do not publish a price list: after a first conversation we send a quote that explains each item.

Does your brand say who you are?

Let's talk: write through the contact form or call +39 328 825 2294.

GET IN TOUCH